Fleuréa is a modern self-care brand built on the harmony of nature and science. Inspired by botanical ingredients and gentle rituals, Fleuréa offers a thoughtfully curated collection of beauty products designed to elevate everyday moments of care. In this project, I developed the visual identity and packaging design for the brand. The design approach blends refined typography, vibrant color palettes, and minimal layouts to evoke a sense of serenity and purity. Each product is adorned with delicately abstracted botanical illustrations, adding a layer of storytelling that reflects the natural origins and gentle spirit of Fleuréa.