Hoila is a premium brand offering interior architectural materials and curated decorative objects for design-conscious customers. Lentil Design Studio developed a refined brand identity that reflects the brand’s sophisticated and minimalist aesthetic.
The visual identity centers around a clean, minimal logo design supported by a timeless and premium color palette. To strengthen the brand language, a series of geometric secondary graphics and patterns were created, inspired by the textures and forms of the architectural materials themselves.
The overall branding system emphasizes elegance, functionality, and spatial clarity. The spacious layouts and carefully balanced compositions allow each design element to stand out while maintaining a cohesive and luxurious look.
This interior brand identity project positions Hoila as a distinctive and contemporary design brand within the premium architectural materials market.