Norm Pizza is a boutique pizzeria located in the heart of Arnavutkoy, Istanbul, offering artisan pizzas made with 100% sourdough and a 72-hour fermentation process, baked to perfection in a wood-fired oven. The brand identity was designed to reflect Norm Pizza’s core values — craftsmanship, authenticity, and refined simplicity. A minimalist logotype paired with a deep green color palette and subtle cream accents evokes both the warmth of the oven and the sophistication of its culinary experience. The branding extends seamlessly across packaging, signage, menus, and digital platforms, creating a consistent visual language that communicates quality and attention to detail. The overall tone is warm yet modern, mirroring the inviting atmosphere of the restaurant while positioning it as a premium destination for pizza lovers.